My name is Tom Gulik, and for over a decade I've been designing virtual products across a variety of industries. I have worked on projects, ranging from elementary mobile games to highly effective and widely utilized financial applications, where my involvement touched on many aspects of product design. My experiences include wireframing interfaces and workflows, conducting usability studies and, from user feedback, I have improved on aspects of design.
By completing the prototyping in-house and doing most of my own development I am able to deliver a smooth transition into product implementation, as well as, provide quick iterations.
For each project, there are usualy four stages of design process that I follow ...
I begin every project with an investigation of a problem from user’s perspective. I look over project requirements, create personas and user stories to understand how product I am designing can help them accomplish their goals.
Once I have a good understanding of user needs, I will draft a raw outline of user flow. I strive to propose several solutions to the problem I am addressing and explain my reasoning at design review.
Implementing design is not a final step but it is a product of analysis and iteration of previous steps.
Most of the decisions that are made at this point are derived from learnings obtained from users and stake holders.
While I create mockups, I keep consistency in mind. I update and refer to my design guide to have a good overview of the direction that I am taking and making sure that it translates well across each steps that user takes.